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Seven Thoughts to Build a Customer-Centric Supply Chain Organization

‘Chin Music’ Definition: Idle Chatter, Idle Talk or Vague Explanations Urban Dictionary In my work as a supply chain analyst, and Founder of Supply Chain Insights, I attend many supply chain...

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Executing Customer-Centric Supply Chain Strategies

 Definition: “Customer–centric is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain...

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Is a Customer-Centric Strategy the Same as Demand-Driven? Outside-In?

It was an early morning. I cradled my cup of tea in my hand.  It had been a long night. However, I had little time to be tired. The client leaned across the table and asked, “Is a customer-centric...

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Customer-Centric Supply Chains: Adding Clarity to the Muddle

It was November. I was speaking at a client site. The topic was customer-centric supply chains. We started the morning by asking attendees to share their definition of a customer-centric supply chain....

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